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Retail · Social Media Marketing
Shashi Opticals — Social Media Marketing
Building a local brand's social presence from the ground up.
Client: Shashi OpticalsTimeline: 2026
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The Problem
Shashi Opticals had no social media presence despite being a well-known local optical store. Word-of-mouth alone wasn't enough to attract younger customers.
The Solution
End-to-end social media management — content strategy, post design, caption writing, and consistent publishing across Instagram and Facebook.
What We Built
Content strategy and monthly calendar
Post design — product, promotional and festive creatives
Caption writing and hashtag strategy
Instagram and Facebook management
Story and reel formats
Tech Stack
- Social Media
- Logo Design
- Content Design
Results & Outcomes
- 01
Active social media presence established
- 02
Consistent brand voice across platforms
- 03
Increased local brand visibility and engagement