Luxe Living · Real Estate · Social Media
2K to 48K followers. Every one of them real.
Luxe Living's Instagram had 2,000 followers and 0.4% engagement. We rebuilt their content strategy, production process, and community approach. Twelve months later: 48K followers at 6.8% engagement.
Result
48K followers, 6.8% engagement rate
Sector
Real Estate
Service
Social Media
The Challenge
What we were up against
Inconsistent posting, no visual identity, and content that blended into every other real estate account. Organic reach was declining because nothing was worth sharing.
Our Approach
How we solved it
Strategy
We positioned Luxe Living as an editorial brand, not a listings feed. Content strategy built around three pillars: aspirational lifestyle, expert insight, and community storytelling.
Design
Consistent grid aesthetic, branded templates for Reels and carousels, and a content calendar that maintained visual coherence even when content types varied.
Motion & Detail
Reels-first production approach. Motion used to create thumb-stop moments within the first two seconds — the only metric that mattered for reach.
The Outcome
Results that moved the business
2K to 48K followers in 12 months
6.8% average engagement rate (industry average: 1.2%)
3 property launches driven entirely through organic social
More Work
Let's build something
worth talking about.
One conversation. No pitch decks. No hard sell. Just an honest look at where you are and what's possible.