WellnessOne · Healthcare · Digital Marketing

From invisible to page one. In 90 days.

WellnessOne was spending on Google Ads with nothing to show for it. We rebuilt their campaigns, rewrote their landing pages, and cut cost-per-lead by 68% in three months.

Result

68% lower cost-per-lead

Sector

Healthcare

Service

Digital Marketing

The Challenge

What we were up against

Their ads were reaching broad audiences. The landing pages were generic. Cost-per-lead was high and the quality of leads was low — a double problem with a single cause: misaligned messaging.

Our Approach

How we solved it

Strategy

We mapped specific search intent to specific landing pages, rewrote ad copy to pre-qualify clicks, and introduced a lead scoring system to distinguish patients from window-shoppers.

Design

Clean, trust-forward landing pages with clinical authority. No clutter, no stock photography — just clear offers, real proof, and one next step.

Motion & Detail

Restrained micro-animations on key proof elements. Motion used to draw attention to credibility signals, not to decorate empty space.

The Outcome

Results that moved the business

1

68% reduction in cost-per-lead within 90 days

2

9× increase in monthly qualified patient inquiries

3

Ads team inherited a repeatable campaign template for all future launches

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