WellnessOneHealthcare · Digital Marketing

From invisible to page one. In 90 days.

WellnessOne was spending on Google Ads with nothing to show for it. We rebuilt their campaigns, rewrote their landing pages, and cut cost-per-lead by 68% in three months.

68% lower cost-per-lead

Problem

Their ads were reaching broad audiences. The landing pages were generic. Cost-per-lead was high and the quality of leads was low — a double problem with a single cause: misaligned messaging.

Strategy

We mapped specific search intent to specific landing pages, rewrote ad copy to pre-qualify clicks, and introduced a lead scoring system to distinguish patients from window-shoppers.

Design breakdown

Clean, trust-forward landing pages with clinical authority. No clutter, no stock photography — just clear offers, real proof, and one next step.

Motion explanation

Restrained micro-animations on key proof elements. Motion used to draw attention to credibility signals, not to decorate empty space.

Results

68% reduction in cost-per-lead within 90 days
9× increase in monthly qualified patient inquiries
Ads team inherited a repeatable campaign template for all future launches
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